Big Joe's Fuel & Go | Opening Early June
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Where the community gathers
Everything you need, more than you expect.
Big Joe’s is built for daily life in the Village of Kohler.Refuelfor the morning commute, catch upwith a friend over coffee, or take thekidsout for a post-game treat—there'ssomethingherefor everyone.
- Curated marketplace with grab-and-go and gift items
- Fresh breakfast sandwiches
- Beverages, handcrafted malts, and original coffee blends
- Welcoming outdoor patio for gathering
- Uniquepetamenities:relief areaandwashing station
- Fully upgraded car wash
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A true-blue tribute
Big Joe’s Fuel & Go honors the legacy of “Big” Joe Wolf; Kohler native, basketball icon, and luminous presence throughout the Village of Kohler. A hometown hero whose impact extended far beyond the gym, Joe was known for his warmth, humility, and deep connection to his community.
Big Joe’s introduces that connection to another generation, offering a gathering place built around the same values Joe embodied—friendliness, familiarity, and pride in where you come from. Just as The Kid from Kohler would have wanted.
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The legend of Joe Wolf
Joe Wolf’s journey to greatness began in Kohler, where he first made his mark at Kohler High School. Leading the Blue Bombers to statewide prominence, he captured three state championships (1980, 1982, 1983) and earned McDonald’s All-American and Wisconsin Mr. Basketball honors.In 2026, Joe’s lasting impact on Wisconsin basketball was recognized in the .
He continued his career at the University of North Carolina, playing under legendary coach Dean Smith. At UNC, Joe earned All-ACC honors in 1987, helped lead the Tar Heels to two Sweet 16 and two Elite Eight appearances, and served as co-captain alongside Kenny Smith. He even shared the court with future NBA greats including Michael Jordan and Sam Perkins.
Selected No. 13 overall in the 1987 NBA Draft by the Los Angeles Clippers, Joe went on to a12-year professional career with seven NBA teams, including Denver, Charlotte, Orlando, Portland, Boston, and Milwaukee.
With hisplayingyearsin the rearview,Joe returned to Wisconsin, where he mentored the next generationof athletesas an assistant coach with the Wisconsin Herd andremaineda steady, beloved presencesurroundingthe sportandhis Kohlercommunity.
Location
820 Commerce Ln
Kohler, WI 53044